Leadership, sales, aftersales, field-force, product and specialist training for OEMs, importers, dealer groups and automotive academies.
Experience across Europe, the Middle East, Africa, Asia-Pacific and the Americas.
Experience includes work with organisations and teams across brands such as Bentley, Volkswagen, Audi, Škoda, Jaguar Land Rover, Volvo, MAN and Shell.
Practical live programmes for automotive managers, delivered online in small groups and focused on real workplace performance.
Sales Managers, Sales Team Leaders and Retail Sales Leaders
Aftersales Managers, Service Managers and Senior Service Leaders
Early-bird price until 30 September 2026
Area Managers, Regional Managers and Dealer Development Managers
Build a Higher-Performing Sales Team — How Automotive Sales Managers can improve coaching, accountability and sales performance.
Free · Live Online · 45–60 minutes · Thursday 1 October 2026
For General Managers, Sales Managers, Aftersales Managers, department heads and team leaders.
Leadership style · Coaching · Accountability · Decision-making · Emotional intelligence
For Area Managers, Regional Managers, Dealer Development Managers and network teams.
Effective dealer visits · Coaching retailers · Influencing without authority · Prioritisation · Root-cause analysis
For Sales Managers, Sales Consultants, Aftersales Managers, Service Managers and Service Advisors.
Sales leadership · Coaching · Conversion · Customer experience · Service communication
For OEM academies, importers and networks with specific capability requirements.
Product training · Financial management · On-the-Job Performance Excellence Coaching · Train-the-trainer · EV product training
Need a specialist capability not listed here? We can match the requirement with an experienced automotive trainer, coach or subject-matter expert.
Leadership style, accountability, decision-making, coaching, trust and team performance.
Dealer visits, coaching, influencing without authority, prioritisation, root-cause analysis, action planning and retailer performance.
Service leadership, customer experience, workshop performance, communication, retention and KPI improvement.
Coaching salespeople, performance conversations, accountability, pipeline discipline and conversion improvement.
P&L, gross profit, KPIs, departmental profitability, budgeting and commercial decision-making.
Workplace observation, feedback, behaviour change, process adherence, customer interaction and measurable improvement.
We support automotive academies and national sales organisations with both individual training requirements and complete development journeys.
As automotive organisations expand into new markets, technologies and mobility solutions, the challenge is not only training existing employees — it is developing the skills and talent pipelines required for the future.
Clients work with AutomotiveTrainings.com as one commercial partner while gaining access to the right trainer, coach or subject-matter expert for each requirement.
Clarify the roles, business challenge, market and outcomes.
Select the right trainer, coach or subject-matter expert.
Adapt content, format and delivery to the requirement.
Manage training, quality, feedback and follow-up.
For regional and global programmes, AutomotiveTrainings.com can coordinate programme design, expert selection, local delivery and quality control across multiple countries through one commercial relationship.
Particularly relevant to OEM Academies, National Sales Companies, regional training teams, importer groups and new-market operations.
AutomotiveTrainings.com brings together experienced automotive trainers, coaches and subject-matter experts with real experience across automotive leadership, field-force, retail performance, product, sales, aftersales and transformation programmes.
More about our experience →Practical thinking on automotive leadership, retail performance and workforce development.
The fastest answer is usually the manager's own. That is exactly why teams stop thinking — and why the manager ends up firefighting.
10 September 2026 · 4 min readWorkforce DevelopmentService-network growth stalls without technicians. Building a pipeline means defining roles, sourcing training capability and assessing readiness before employment.
8 September 2026 · 4 min readOEM & Academy DevelopmentScaling an academy programme is less about content volume and more about a repeatable architecture, certified facilitators and consistent quality control.
1 September 2026 · 5 min readOur experience spans Europe, the Middle East, Africa, Asia-Pacific and the Americas, supporting automotive organisations across leadership, field-force, sales, aftersales, performance and transformation programmes.
Experience includes work with organisations and teams across brands such as Bentley, Volkswagen, Audi, Škoda, Jaguar Land Rover, Volvo, MAN and Shell.
Feedback from managers and organisations who have experienced our training and development approach.
We thought our problem was lead volume. Two days in, the team showed us it was follow-up discipline — the same six salespeople losing the same deals on day three. Conversion moved in a quarter without spending another euro on marketing.
John Storres
Audi
They didn't arrive with a deck. They sat in the service reception for a morning and came back with five things our own dashboards had never shown us. Hours-per-RO is up and, more importantly, the advisors stopped dreading the upsell conversation.
Richard Gross
Bentley
We'd trained the network three times on the same topic and nothing stuck. The programme was rebuilt around what managers actually do on a Monday morning, not what the curriculum said. Completion went from an obligation to a waiting list.
Arun Singhal
BYD
Tell us the roles, market and challenge. We'll recommend the right programme and specialist expertise.
Building a new automotive workforce? Talk to us →